Including: How Aftonbladet’s digital strategy has made them a winner
In our first ever Corporate Striptease (there will be one in each issue), the men behind the digital success of Swedish Aftonbladet reveal all:
Jan Helin, editor-in-chief of the newspaper talks about how the enormous website traffic is monetised and leveraged – and how print fits in the picture.
Mats Eriksson, CEO of Schibsted Growth Media, on the strategy for buying the verticals which help turn traffic into transactions.
Kalle Jungkvist, Senior Advisor, was editor-in-chief for the website through the dot com bust in 2001, and reveals how decisions then turned out to be crucial to the subsequent digital success.
Bloomberg wants to be the most influential news organisation in the business community worldwide. Over the past few years, part of the strategy has been to deliver content directly to consumers. “And mobile
is squarely in the center of that goal – to leverage our reach,” says Oke Okaro, general manager and global head of Bloomberg mobile. We have a full interview.
M&A expert Gregor Waller spent years in charge of Axel Springer’s digital acquisition strategy. He shares his convictions on how companies should be valued, and tells us that high prices for late-comers into the M&A game are fair.
